Product Design: How to Launch Successful Products

Qualifications

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This course includes:

• 4 hours on-demand video
• 10 articles
• 2 downloadable resources

• Access on mobile and TV
• Certificate of completion

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Course facilitator. Joey Roth, Industrial Designer

Responsibilities

Hands-on Class Project

Create a landing page for your product.

ASSIGNMENT

Have an idea for a product you'd like to bring to life? Let's make it happen. Your assignment is create a landing page that can successfully launch your product.

Your goal is to create a narrative and a hierarchy of information that will allow someone who has never encountered your product — and has no access to the process you went through creating it — to quickly understand it and then want it.

Share images that show off its beauty and function. Write copy that communicates your vision. Tie everything together with a clear call to action. Aim to elegantly state your facts. The landing page should communicate your confidence in the design's ability to stand on its own.

DELIVERABLE

Create a landing page to successfully launch your designed product. You can share a live page, mock-up, or site assets. Feel free to start your project and revise it as you refine your designs. A complete project will include:

• Product images (sketches, renderings, or photographs)
• Product description (highlighting key features)
• Call to action

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